My CCR!!

 

https://docs.google.com/document/d/1-i6rQtYsetheFGdvmDcGuo9AoJ27Y2DqjviOkv9wBtY/edit

1. How does your product use or challenge conventions AND how does it represent social groups or issues? The conventions in our final product follows a similar storyline to other r&b music videos. The use of lighting helps express a more natural setting, often seen in r&b music videos, like our product. The storyline in our product has a romantic and somber tone, similar to other music videos of the same genre. Although the mood sounded more calm, the lyrics convey the same mood as the tone. The use of acting in our product also helps push the storyline, mood, and tone like other r&b videos. In our product, we acted like someone who was heartbroken, and missed someone. This storyline is used very often in other music videos of the same genre. The costumes in our product also give a more casual vibe to the video, making it again, more realistic. The social group represented in our project are teenagers, specifically teenage girls. The issue represented is the feeling a teen girl gets when experiencing her first ever heartbreak from her first love. This is meant to resonate with many young girls.

2. How does your product engage with audiences AND how would it be distributed as a real media text? My product engages with the audience by showing a relatable experience. Many people go through some sort of heartbreak in their life, no matter what it may be about. I think that this boosts my video in the sense that people can easily relate to the theme of my video. While people may want to watch a lighthearted video, seeing and hearing something that they are going through in that moment may be preferred. This makes people, especially easily impressionable teenage girls a sense of security in feeling however they are feeling. In my video specifically, it shows the journey that a young girl goes through after breaking up with her first love. At the start of the video the main character was upset about her breakup and still was not over it. She even went to the extent of texting and talking to her first love. Towards the end, she eventually realizes that she doesn’t truly want to get back with her ex, but more so misses the idea of him. This  experience has been felt by many young girls. The target audience would be girls in between the ages of 14-18. The object is for the audience to feel what the main character is feeling in the video. In this case, the mood is somber. This project can easily be distributed throughout media such as YouTube, TikTok, Instagram, and Snapchat. These apps are usually where the target demographic views things. Uploading my project on these websites and apps will reach the perfect audience. 

3. How did your production skills develop throughout this project? Throughout the course of this project, I went from a calm and tranquil state to a more hectic one. I first approached the project calmly. I had already had a vision for how I thought my project was gonna be. Unfortunately, the closer I got to the date to submit my project, the more obstacles I had to hurdle, the more time it took for me to finish some of my work. My environment quickly got harder to manage the further into the project I got. In the beginning, I gave much thought to every aspect of the music video, from selecting the song to making the storyboards for the different scenes. At the start, I didn’t have much experience  with editing, other than a previous project for this class. Even so, the editing I had to do for the previous project was minimal and elementary. With this project, I had to put in much more thought and work into it. I had to keep myself on track and find out how to edit. This brings me to another digital aspect of the process of my project. The way I learnt how to edit my music video is by using YouTube, a website, to find videos that gave tutorials for beginners on how to edit videos. The editing software I used for my video was an application called CapCut. This app is known to help edit videos, and it is also free. This encouraged me to get the app and learn how to edit my video on that specific app. I felt comforted by the creative process, contemplating various graphic elements that might complement the music and calmly generating ideas. We also originally had another member that was supposed to be in our music video, but unfortunately that did not work out. We had to improvise and work on some of our scenes in order to work around the obstacle of missing a character in our music video. It all came together in the end.

4. How did you integrate technologies – software, hardware and online – in this project? Everything other than my storyboard was done entirely online and digitally. I filmed every single scene in my music video on my phone. I used my phone since me, and none of my other group members had a camera readily available. My group members learnt how to do the perfect angles to portray a certain mood in a certains scene with my phone. I had to  search up videos and tutorials online in order to find out how to even edit in the first place. I mainly found tutorials on a website called YouTube. The editing software that I used is called CapCut. CapCut is an app that is easily accessible and user friendly. I used CapCut since it’s user friendly and completely free of charge. Since CapCut is widely used by the public since it is free, there were plenty of tutorials available for me to learn how to edit from. I also integrated technology into uploading my video onto YouTube. I embedded a code and also had to work on blogger, another website. All of my project was digitally based, and I think that having it digitally based helped with my work ethic. I also used blogger. Blogger is a website where you can upload your thoughts and even add media. I used blogger since it is again, user friendly and free, as well as being instructed to use this website.